The Future Is Oh Baby London

Irreverent voice of youth fuels SS10 collection for London label

Cult London label Oh Baby London today revealed details of their much anticipated SS10 collection, entitled 'The Future Is Mine’, showcasing attitude laden pieces and irreverent catchphrases the brand has become synonymous with worldwide.

Oh Baby London’s first ever online-exclusive piece, the ‘Stop Talking in that Stupid Voice’ playsuit, is bound to put cutesy talking adults in their place.

Leopard print makes a welcome comeback in many of the label’s most popular items – such as the best selling ‘I Rock’ playsuit, this time written in neon orange print – guaranteed to snap headlines!

The black tie T-shirt for the cool kids going to weddings and parties is back due to popular demand. This season the black tie style is also available as a bodyvest as well as a bib for little guys with places to go and things to eat!

Oh Baby London’s Director and Designer Hannah McHalick was bowled over by the response to the best selling Mexican-themed ‘I rock’ print, so she has extended the piece to a playsuit style. Additionally, to celebrate the launch of the collection, she has reduced the retail price of Oh Baby London’s best selling ‘Been Inside for 9 Months’ playsuits from £22 to £20 permanently. The future is Oh Baby London!

The Future Is Mine collection is now available exclusively on www.ohbabylondon.com